Will Hardison

Salespeople Should Use Social Media

Lately all the talk has been, how to use social media to market your business. While it’s a great tool for the marketing department, what about the sales people? Shouldn’t they be taking advantage of it also? I definitely think so.

The most unique thing you have to sell is yourself. Here’s what a sales rep needs to know: Before people talk to each other in this day and age, they look them up on Google, LinkedIn, Facebook, and other social-networking sites. This means you have to consider your presence on the Internet.

Twitter: Twitter is daunting for the uninformed, but it is a GREAT way to gain credibility with clients.  Have the salespeople sign up not with stupid names likes “youngjeezy213894,” but with their real names.

No one answers their phone anymore. People appreciate retweets. That’s why I like Twitter in the sales process; if a salesperson is following his or her prospects, retweeting their posts is a sincere form of flattery and a way to stay in their hearts and minds.

Nurture, because buyers won’t buy tomorrow. Everyone’s talking about nurturing, and here’s what you have take from this: The key to the nurturing revolution is the fact that clients are NOT going for the “Hi so-and-so, I wanted to touch base and see what your … needs are” or “I’d love to talk to you about our 75 percent clearance rate.” They’ll buy when they’re good and ready, so you have to keep them warm with relevant, meaningful, non-salesy content.

These are just some basic thoughts. I’d recommend digging deeper into this because social media is where a lot of business is being done and will continue to be done in the future.

Source: http://www.funnelholic.com/

Tags: marketing, Social Media, twitter