Will Hardison

Networking: How It’s Done

If you haven’t heard yet, networking is the new wave in developing referrals and clients. It’s also a fun and effective way of keeping a pipeline full of new business.  If you’ve never ventured out to the networking world, it can be a fairly intimidating environment if you’re not prepared.

Before starting to network it’s important to have a few things in place. One, figure out exactly the type of contacts you’re looking to meet. Two, how you can help introduce others to people they need to meet? And three, your elevator speech or what you want others to know about your company.

Whether you have an extroverted or introverted personality, there is a place for you at networking events. Those with outgoing personalities don’t have much of a problem with approaching individuals and striking up conversation.  On the other hand, introverted people might find that challenging. In that case, offer to be a volunteer at the event or a visitor host.  This will make it easier for you to approach people and for them you approach you.

Another option that some people are starting to use is online networking. With online networking there’s no need to leave the comfort of your office. For an example of this you can check out www.introduceme360.com .  The downside to this type of networking is that it diminishes the chances of building deeper relationships with people and earning their trust. This is why face-to-face networking is still the best option.

Tags: business networking, indianapolis networking, marketing, online networking