Facebook: The good. The bad. The ugly.

I remember getting the initial Facebook invite my Junior year in College, which would have been 2004. It came 2 weeks after a mass e-mail from my University for all students to logon to Faceboook and click “suggest a school”. Many people today don’t realize Facebook, at first, was very exclusive. They only allowed students from certain Universities to join and they were very selective...

Social Media Shouldn’t Stress You Out

There’s so much going on online these days that it’s virtually impossible to keep up with everything. Your coworker might write 5 blogs a week and get into conversations on Twitter and Smaller Indiana all day. Just because you can’t or don’t have time for that doesn’t mean you’re behind or missing out on anything. Too many people worry that they aren’t “up-to-date” and...

5 Magical Touches To Increase Business

We’ve all heard the expression “People have to be touched 3,4, and even 5 times before they are willing to buy from your company”. How on Earth are you going to do this without one, going insane and two, breaking the bank? I’ve comprised a system of 6 easy, non-expensive touches to help compress the sales cycle after you meet someone. Touch 1: Meeting Someone The first step is meeting...

Foursquare: Not Just For Fun

The people behind Foursquare, I believe, have a hint of marketing genius. For those of you who are not familiar with Foursquare, it’s a location service-based social network-come-game. Basically, what it does is tell your friends where you are any given moment; such as your office, a restaurant, movie theatre etc. Right now, it’s just a game and a point of silly fun but it has potential to...

What Motivates You?

One of the reasons that I tell people why I love my job is the fact that I get to meet and learn about interesting people. It’s a pleasure to learn about what makes people get up in the morning and love what they do, all the way from a concierge to a patent and trademark designer. I’m always intrigued that someone can get up in the morning and absolutely love what would be considered boring...